TGIF everyone!!!!Today's review is about a new mascara from Helena Rubinstein!Be prepared for a lot of bling!! lolAbout Helena RubinsteinHelena Rubinstein was the first to promote the science of beauty, to give a clinical dimension to her products.She embodied the link between beauty and science.According to her, the permanent search for perfection went hand in hand with state-of-the-art skincare adapted to each woman.Helena Rubinstein was the first to understand that the efficacy of her products and science were linked.Now, more than ever, the Helena Rubinstein brand puts science and technology at the heart of its ambition. Top-ranking hospitals and dermatologists are consulted to develop products and check their efficacy. Helena Rubinstein was also the first to create the first waterproof mascara in 1939and created the first automatic mascara in 1958 with Long Lash, which is still marketed today.Here are a few quotes that I picked out by Helena Rubinstein!!"I dedicated my life to the search for beauty.""I want to offer all the resources of science to the cult of beauty which I see can be so easily kindled in women.""Beauty is power. And even the most important of all.""There are no ugly women, only lazy ones."(all information from the Helena Rubinstein Website)About the ProductAs an echo to 110 years of beauty expertise, Helebna Rubinstein creates LASH QUEEN CELEBRATION. Last born of the mythical saga LASH QUEEN, this mascara offers a tailor-made volume for an adjustable result from the most natural to the most sophisticated, and lashes defined to the extreme. Designed like a goldsmith's work of art and entirely adorned in golden lacquered and varnished sequins, the bottle sparkles like a luxury jewel and alone symbolizes the spirit of celebration. Spoil your lashes with this pure golden jewel for legendary eyes and an exquisite look.At the Heart of the FormulaAn exclusive "Lash-Build" formula offers tailor-made volume and clump-free results.-Pseudo plastic polymers stretch endlessly without clumping. For the first time ever in a mascara, the Helena Rubinstein Laboratories have incorporated genuine gold particles into the formula, which captures and reflects dazzling light. Combined with ultra-reflective mother-of-pearl, these sparkling particles illuminate and accentuate the black shade of the pigments, through contrast. *the micro-particles are ophthalmologically tested The BrushThanks to an original combination of emulsifying agents and a new surfactant system, this creamy formula feels like velvet on the lashes. With its soft and flexible bristles, this brush guarantees lash by lash definition and a clump-free result.Available Shades01 Black Black(all image & information from Helena Rubinstein International Website)BeforeMy lashes before applying the mascara.Besides the fact that this pic is severely scary/disturbingSighz.All I have to say is...Thin, little, and short lashes.OTLHow to Use Achieving beautiful lashes = super simpleRotate the brush when you take it out of the bottle and...ALSO!!!NEVER EVER EVER pump air into your mascara!!!!!!Apply the mascara from the root to the tip of your lashesRotate rotate rotate~AfterThis is after 2 coats of the mascara!Fuller, Longer, Thicker, and Glamorous-looking eyes!If you wanna go for a natural look I recommend 1 coat but...I prefer having 2~3 coats so it makes my eyes look bigger LOL!!!!So here's a pic to see how much difference this mascara makes!Quite obvious, right? >..

kiy0chan 　 2013-09-08 12:00:00 提供：株式会社レキオボーテ